Thursday, January 27, 2011

Digital Cinema Destinations Raises $1.8M

http://www.digitalcinemainfo.com/digital-cinema-destinations-corp_01_21_11.php

January 21, 2011

Source: Digital Cinema Destinations

Digital Cinema Destinations Corp. has raised $1.8 million of a $5 million equity offering from eight investors, according to a filing with the SEC.

Named in the filing were CEO A. Dale Mayo, Vice President Brett Marks and director Martin B. O'Connor, II, an attorney at O'Connor, Morss & O'Connor.

Mayo was founder and CEO of Clearview Cinemas in New York, which was sold to Cablevision Cinemas, LLC, in 1998. He served as CEO and President of Cablevision Cinemas, LLC, from 1998 until 2000, when he founded Cinedigm Digital Cinema Corp.(NASDAQ: CIDM), a technology and services integrator that transforms movie theaters into digital and networked entertainment centers. He retired from Cinedigm in June 2010. Mayo was earlier the founder, Chairman and CEO of Clearview Leasing Corporation, a lessor of computer peripherals and telecommunications equipment founded in 1976. He began his career as a computer salesman with IBM in 1965.

Westfield, N.J.-based based Digital Destinations represents the latest venture by Mayo in digital entertainment and will utilize Cinedigm's proprietary technology and software.

The company's first project has been the conversion of the 5-screen Cranford Movie Theatre, a landmark in downtown Cranford since 1927, into a a digiplex, interactive entertainment center by new owners.

The theatre will present live sports events, concerts, opera, fashion shows, children's shows as well as top movies and 3D films, as well as interactive conferences and meetings. The Westfield theatre, The Rialto, will also undergo the renovations and changes.

 

Walter Murch tells why he thinks 3D movies need to be better

http://www.today3d.com/2011/01/walter-murch-tells-why-he-thinks-3d.html

 

Jan 25, 2011

 

I found this article extremely interesting. Walter Murch does point to some fundamental, biological reasons why 3D experiences are problematic to some people. I reject the conclusions, yet every 3D artist should be aware of these problems in order to make sure that 3D quality is kept. 3D quality is the only way to go.

 

Writing to film reviewer Roger Ebert, who posted the e-mail Sunday on his Chicago Sun-Times blog, movie sound editor Walter Murch outlined a number of 3D's downfalls. First off, 3D movies appear a bit darker (about an F-stop, for you photographers out there) than their 2D cousins, Murch said, and horizontal movements cause more noticeable strobing or jerkiness around the edges of objects.

The biggest problem with 3D, though, is the "convergence/focus" issue. A couple of the other issues -- darkness and "smallness" -- are at least theoretically solvable. But the deeper problem is that the audience must focus their eyes at the plane of the screen -- say it is 80 feet away. This is constant no matter what.

 

But their eyes must converge at perhaps 10 feet away, then 60 feet, then 120 feet, and so on, depending on what the illusion is. So 3D films require us to focus at one distance and converge at another. And 600 million years of evolution has never presented this problem before. All living things with eyes have always focussed (sic) and converged at the same point.

 

In his e-mail, Murch uses the example of a salt shaker sitting on a table in front of a window. Imagine you are sitting in front of the table and focus your eyes on the salt shaker -- both of your eyes converge on the salt shaker and focus on the same spot. Now imagine you shift your focus out the window, looking at, say, Mount Rainier -- your eyes converge and focus off in the distance.

But if you are watching a 3D movie of the salt shaker, the salt shaker may appear closer to you than the movie screen, but your eyes must still focus on the screen. Your eyes are converging and focusing at different distances.

 

Murch continued:

We can do this. 3D films would not work if we couldn't. But it is like tapping your head and rubbing your stomach at the same time, difficult. So the "CPU" of our perceptual brain has to work extra hard, which is why after 20 minutes or so many people get headaches. They are doing something that 600 million years of evolution never prepared them for. This is a deep problem, which no amount of technical tweaking can fix. Nothing will fix it short of producing true "holographic" images.

 

That's a chief reason why many people get headaches while watching 3D movies -- their eyes and brains are working in overdrive, trying to make sense of what they're seeing, Murch said. Even if you've seen a 3D movie but didn't get a headache, you might know what he's talking about; it can take several minutes for your eyes and brain to adjust to the unnatural combination of mismatched perspective and focus.

 

A recent survey by the American Optometric Association found that 3D movies make as many as one in four people sick or uncomfortable. Headaches, blurred vision and nausea are common issues.

Nintendo also recently issued a warning that children 6 and younger shouldn't play the company's new 3DS handheld video-game system, saying the 3D could harm vision development. After that December announcement, eye specialists told The New York Times that Nintendo's warning may have been excessively cautious.

 

"The fact you'd watch 3-D in a theater or a video game should have zero deleterious impact whatsoever," Dr. Lawrence Tychsen, pediatrics and ophthalmology professor at Washington University in St. Louis, told the newspaper.

 

Regardless, Ebert and Murch question the longevity of 3D as a Hollywood moneymaker. On Sunday, Ebert wrote that Murch's observation "ends, as far as I am concerned, the discussion about 3D."

Murch has three Academy Awards under his belt: one for mixing sound in "Apocalypse Now," and one each for sound editing and sound mixing in "The English Patient." He also has worked on one 3D movie, "Captain EO," a space opera starring Michael Jackson that was shown at Disneyland during the 1980s and '90s (with a revival in last year after Jackson's death in 2009

 

Cobb Theatres selects Barco for conversion of its circuit

http://www.barco.com/digitalcinema/pressrelease/2672/

 

Cobb Theatres will complete the digital conversion of its entire circuit with the purchase of an additional 100+ Barco digital cinema projectors for eight of its theatres serving Florida, Alabama and the Southeast.

 

Rancho Cordova, CA — 27 January 2011 — Digital cinema pioneer Barco announced today that Cobb Theatres of Birmingham, Alabama has purchased an additional 105 digital cinema projectors to complete the digital conversion of its entire 19-theatre chain with Barco's Series 2 projectors. Cobb already has over 60 Barco Series 1 and Series 2 projectors installed throughout its circuit, and the proven reliability has cemented Barco's standing as Cobb's projector of choice. Cobb is planning to install a Barco projector in every auditorium and every theatre throughout the circuit, with many venues featuring Cobb's innovative new “CineBistro” concept, a rapidly emerging trend in digital cinema entertainment.

As a “leader in providing the ultimate entertainment experience,” Cobb has fully embraced the concept of a “destination theatre,” offering specialty cocktails and gourmet restaurant-quality fare, with an emphasis on plush comfort and elite-class customer service. The cornerstone attraction is its “CineBistro,” an intimate lounge and restaurant area in a boutique setting surrounded by multiple theatres seating 80-100 customers. After dining, tables are retracted and patrons enjoy a movie in true “private Hollywood movie screening” style.

“Cobb is building a premium brand targeted to the sophisticated moviegoer who looks beyond merely catching a quick movie to seek a richer, multi-faceted cinema experience. Barco projectors are a natural part of this equation, perfectly complimenting our offering with unparalleled quality, high efficiency and proven reliability,” commented Jeremy Welman, COO of Cobb Theatres. “Moreover, we can count on Barco to stand behind their products with excellent service, making a 'Barco exclusive' the natural and easy choice for us.”

Cobb installed Barco's DP-1500 and DP-2000 projectors in its first three CineBistro venues, attracted by the crystal-clear images displayed by the combination of Barco's superior optics and Texas Instrument's DLP Cinema® technology. Additionally, for the Hyde Park (Tampa, FL) CineBistro, a Barco ACS-2048 alternative content switcher was installed to expand the theatre's display capabilities, enabling input and scaling of alternative content formats such as DVDs and satellite feeds directly into the projector. With this innovative and inexpensive addition, the CineBistro venue is a viable option for showcasing private corporate events and screening live telecasts such as sports and musical entertainment. The new deployments will include an additional 105 Barco projectors spanning the full gamut of Barco's extensive suite of DCI-compliant 2K projectors, including the brightest digital cinema projector in the world – the DP2K-32B.

“We are honored that Cobb has chosen to partner with Barco for this innovative CineBistro concept and to deploy our projectors throughout Cobb's entire circuit. They clearly recognize the importance that supreme image quality and top-notch service play in delivering an upscale entertainment experience,” commented Todd Hoddick, VP Digital Cinema for Barco North America. “Cobb's innovative spirit and attention to detail are traits that we highly value at Barco, and we share their enthusiasm for bringing this new avant-garde concept to a new genre of moviegoers.”


About Cobb Theatres
Cobb Theatres, based in Birmingham, Ala., is a progressive motion pictures exhibitor operating 222 screens at 18 locations throughout the Southeastern United States. Cobb is an innovator in out of home entertainment, offering great family venues. CineBistro, the premier dinner-and-a-movie concept, is newly created by Cobb Theatres, and is currently being developed around the country.

About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,300 employees worldwide. Barco posted sales of 638 million euro in 2009.

Wednesday, January 19, 2011

"Schindler's List 3-D," Anyone? The Problem With Hollywood's 3-D Addiction

http://www.fastcompany.com/1715929/hollywood-is-addicted-to-3d-technology  

 

BY Austin CarrTue Jan 11, 2011

Movie industry execs are beaming over 3-D technology, which has helped bring about a box-office boom. Roughly 33% of earnings are now generated from 3-D films, and in 2010, six of the top 10 highest-grossing movies were shot in 3-D, with the top two, Toy Story 3 and Alice in Wonderland, banking more than a billion dollars each.

But it's not all digitally enhanced sunshine and roses in Tinseltown--or, at least, it shouldn't be. The industry's addiction to profits is creating a serious dependence on the third dimension, and it's manifesting itself in some very odd ways.

At last week's CES, for instance, we heard about how director Baz Luhrmann might shoot his Leonardo DiCaprio-topped version of The Great Gatsby in 3-D--as if we couldn't live without Nick Carraway's West Egg adventures in eye-popping visuals. Michael Mann also chimed in at the showcase with a nod toward the technology, saying he wants to shoot a "pure dialogue drama" in 3-D--cause nothing says "pure dialogue drama" like enhanced imagery. If only Eric Rohmer were still around.

This trend is especially apparent in post-production conversions. The technique, which enables filmmakers to transform movies from 2-D to 3-D after they've wrapped production, has been used time and again on a slew of movies in order to increase their bottom lines. This year, we saw conversions from such box-offices flops as Gulliver's Travels and Andrei Konchalovsky's The Nutcracker, the latter of which appears to have been a last-ditch effort to prop up the film, which grossed just $234,000 on a reported budget of $90 million. When the studios converted Clash of the Titans to 3-D, even James Cameron said "this was a point at which people had gone too far."

For graphically intense blockbusters like Cameron's Avatar and Tron: Legacy, 3-D technology makes sense, but the more cash these films pull in, the more likely we are to see 3-D become ubiquitious, overused and employed whether or not the technique is even relevant for the content. To wit: Even though the film grossed closed to $2 billion the first time around, studios are planning to re-release Titanic in 3-D. We'll also see 3-D re-releases for all six Star Wars films beginning in 2012, and even a 3-D CGI remake of The Beatles' Yellow Submarine. Thank heavens--I've been waiting more than 40 years to see John, Paul, George and Ringo play Pepperland as psychedelic holograms.

What other films will be made or converted into 3-D once the technology officially becomes the bankable technique? Wouldn't True Grit and The Social Network have been SO MUCH better if filmed in 3-D? And shouldn't Michael Moore and Steven Spielberg re-release Fahrenheit 9/11 and Schindler's List--in 3-D?

Or perhaps there are some films and genres that were never meant for the third-dimension, even if industry fatcats disagree. Mumblecore, for example, will likely remain untouched. 


Tuesday, January 18, 2011

New 3D Entertainment Report: 450% increase in 3D Screens in 18 months

http://www.digdia.com/3d/dc3d11_main.htm

A new report by DIGDIA explains the 3D Entertainment ecosystem, from movie production to consumer products.

3D made a big splash a year ago, and it is still going strong.

In mid-2009 there were about 5,000 3D movie screens worldwide.  Now there are over 22,300 3D screens worldwide.  This is an increase of nearly 450% in 18 months.

There continues to be growth in 3D movie titles, too.  The first digital 3D movie was Disney’s Chicken Little in 2005.  The number of digital 3D movie titles has nearly doubled every year since.  In 2010 the number of 3D titles was just over 30.  The number of announced 3D titles for 2011 is now approaching 60.

There is an explosion of 3D consumer electronics products, too.  A year ago the market got excited with the introduction of 3D TVs and Blu-ray players.  With a couple of small exceptions, 3D products from major brands were limited to just these two product categories.  This year at the 2011 Consumer Electronics Show the market saw the introduction of products in at least 17 product categories.  New 3D products ranged from camcorders to picture frames to notebooks and tablets.

And, while more is needed, there is going to be a lot more 3D to watch.  In addition to all the personal 3D video people will take, in 2011 we will see ESPN’s 3D channel go 24/7; and Discovery’s 3D Channel, also 24/7, will finally turn on.  There will even be a 3D channel from Penthouse. 

Despite the writings of some people that say 3D was last year’s disappointment, the industry is pushing ahead.  The 3D industry is still very young, so if it is not as big as some predicted, keep in mind that many things really only got started half a year ago.  2010 saw a lot of progress.  That said, there is still a lot the industry needs to do.

A new 266 page report from DIGDIA details the complete 3D Entertainment ecosystem, pointing out the practical realities the industry is facing and the opportunities companies have for growth.  Download an excerpt at www.digdia.com    There is also a complementary white paper that you are welcome to download.

Monday, January 17, 2011

Speaking with Sony's Gary Johns

http://www.digitalcinemareport.com/node/2166  

 

Submitted by Nick Dager on Fri, 01/14/2011 - 13:44.

 

Gary Johns is senior vice president of Sony Electronics' Digital Cinema Solutions group, which is a division of Sony's Professional Solutions of America group. I recently spoke with Johns about the present and future of digital cinema.
 


Digital Cinema Report: Describe the scope of Sony's digital cinema operations. As the person charged with running that effort what do you feel are the benefits for Sony?

Gary Johns: Our vision is to offer the widest range of products, services and solutions to the motion picture exhibition community. We're not just a projector and server manufacturer, but a full service organization. Yes, we provide our excellent Sony 4K projection systems, as well as the software and servers to run them, but we also provide a "managed services" approach for our customers. There are several ways we can do business with a customer.  We can accommodate them if they just want to buy a product, or we can work with them to deliver a complete solution, including installation, maintenance and financing options, through Virtual Print Fee deals with the studios.

In addition, customers can turn to Sony for digital signage, including displays, controllers, software, installation, monitoring, maintenance, content creation and distribution. If an exhibitor wants to do highly customized advertising, by working with our newly acquired partner Convergent Media Systems, we can put together a system for them and push content out to their locations.  We can also work with our exhibitor partners to provide security solutions.  Soon, we will announce additional initiatives to support the exhibition community, which will take advantage of the digital transition for improved customer experiences and revenue opportunities for exhibitors.

DCR: What are the benefits for your customers?

GJ: It's truly a one-stop-shop approach; one voice to the industry and one call from the customer to us.  As a partner, we are interested in how we can apply Sony's broad technology and services strengths to help improve overall cinema operations.

DCR: Does each division in the group have its own head?


GJ: While I'm responsible for Sony's overall digital cinema operations, our division also comprises business development, sales, marketing and technology groups that are headed up by extremely talented professionals; Tim Smith is responsible for our alternative content and business development initiatives; Susie Beiersdorf is head of sales; Dianne LaGuardia leads our marketing team and Rich Reames is head of technology solutions.

DCR: Sony is unique in the industry in that the corporation encompasses almost every facet of the motion picture business including a movie studio, a music company, a manufacturing division that makes a lot of the technology used to create digital cinema, and now another division that makes, installs and services the technology to exhibit digital cinema. If I've left out anything please correct me. How does Sony maximize the potential synergy in all of that?

GJ: Sony is a premier technology and entertainment company. We are known for making some of the best products in the world - high-quality and high-performance, and for delivering the best entertainment available. For the past five years, we've been applying that knowledge and expertise to digital cinema and are continuing to expand our offerings to get our customers all the way from acquisition to the screen – and everything in between.

It's an ambitious goal, but we will accomplish it by working together, in a spirit of close collaboration, both internally throughout Sony - with our colleagues at Sony Pictures Entertainment, Sony Music Entertainment and Sony Computer Entertainment of America – and with a full range of companies involved with digital cinema: studios, exhibitors, production companies and more – to ensure that we offer best-in-class solutions.

DCR: The exhibition industry is, as you well know, undergoing an unprecedented global transformation, the end result of which no one can confidently predict. However, it is safe to say that within a very few years the main transition currently underway and driven largely by 3D will reach a saturation point. I don't believe that will signal the end of the transformation of exhibition but, rather, will more likely signal its real beginning as sophisticated exhibitors fully comprehend the full potential of digital technology. I believe they will begin to demand technology solutions that are not obvious today. What does Sony digital cinema have on the drawing board to anticipate some of those demands?

GJ: Of course, we'd like to tell you everything we have planned, but it's just a little premature for us to do that – at least right now. We are taking a holistic approach to the industry, looking at all the areas of technology where Sony may be able to fulfill the needs of our cinema customers. We are confident that we bring more to the table in this respect than our competitors, as we're unique in having a breadth and depth of products and technology that can be applied to this industry that can't be matched.

DCR: Can you provide an update on Sony's Digital Cinema Business, and also what's in the works?

GJ: We're doing extremely well. We're working with a number of theater chains for ongoing deployment, and with new customers as well. By the end of 2011, we expect to have approximately 10,000 4K screens in the U.S., with about 60 percent of those 3D-equipped.

We're thinking big, and we have taken all the necessary steps to ensure that we're not capacity-limited. We're currently shipping around 500-plus systems a month, and we have room to substantially increase that quantity.

Our largest roll-outs currently underway are with Regal Entertainment Group and AMC Theatres, the two largest theatre chains in North America, and most recently, we signed a global VPF deployment deal with National Amusements. We're also working with many other national and regional theatre chains to implement 4K projection technology and other Sony solutions.  In the U.S., these exhibitors include Alamo Drafthouse, Camera Cinemas, Channelside Cinemas, Cinemagic Theatres, Frank Theatres, Hollywood Theaters, Landmark Theaters, Lincoln Square Cinemas, Muvico Theaters, Paragon Theaters, Prytania, Signature Theatres, SR Entertainment Group (North American Cinemas), Uptown Entertainment, Wildwood Theatres – and look for more names to be added to the list in the coming months. Internationally, our exhibitors include Apollo Cinemas and Cinepolis.

We'll also expand our efforts in alternative content, helping exhibitors to provide exciting additional programming to complement their current offerings and augment their non-peak times. We had tremendous success this past fall with our alternative content pilot programs in gaming and music, and we're looking forward to continuing that success in the near future.  So it's safe to say that we will continue to innovate, continue to help our customers with their transition to digital and we'll continue to surprise the industry with exciting new solutions.

 

Thursday, January 13, 2011

Doremi Cinema Operations Grow With Expanded Sales Team

http://www.dcinematoday.com/dc/PR.aspx?newsID=2153

 

Burbank, CA—Jan 6, 2011

Beth Figge and Hannah Cash Join Doremi as veteran Jim Murray relocates to Australia to manage the region

On the heels of the widely successful launch of seven new products for digital cinema and the shipment of its 20,000th server, the Burbank based company; Doremi Cinema, Inc. has expanded its Sales and Customer Service team to include Beth Figge and Hannah Cash as Senior Sales Managers. Beth and Hannah will oversee the service, sales and customer relationships for their family of cinema products with exhibitors and dealers in North America.

  

“We have always set the standard for product innovations and service in the industry and expanding our personnel bandwidth is an important element of our continued commitment to our customers,” said Michael Archer, Vice President for Digital Cinema at Doremi. “Beth and Hannah’s combined experience are the perfect compliment to our team.”

  

Beth Figge has over 17 years of cinema industry experience.  She started as Cinema Sales Coordinator for JBL Professional and redefined the dealer network by instituting rebate programs for the cinema dealers, thus boosting sales. From there she spent several years as North American Sales Manager at Sony Cinema Products where she was instrumental in the installation of hundreds of SDDS systems.  Beth continued her cinema career at Dolby Laboratories as Cinema Sales Manager helping Dolby to become the leader in Digital sound.  She is a graduate of Patricia Stevens College in St. Louis with her degree in Business Administration and Marketing. Beth’s interaction with clients and dealers has confirmed her unparalleled interpersonal skills and serves as a quality that is greatly valued at Doremi Cinema.

  

Hannah Cash has been working in Digital Cinema for more than five years and her professional accomplishments bring an added value to the position. Her degree from the University of Arizona, and years of sales management experience from her previous employment with Qube Cinema and Visual Data Media Services are an important asset to her new role at Doremi Cinema. Moreover, Hannah’s innovative and creative marketing perspective adds a key element in her role at Doremi.   “ I am passionate about Digital Cinema. From an industry standpoint, Doremi’s innovations have surpassed every expectation in the field. From 3D and 4K solutions to Alternative Content and Closed Captioning accessibility products, I am excited to be apart of this team and represent this company,” said Hannah.

  

Adding to the expansion strategy, Jim Murray, Doremi’s Director of International Business Development has relocated to Sydney, Australia.  The move was made to provide a closer connection to Doremi’s client base in Asia, South East Asia, Australia, New Zealand, India and the Middle East.  “With our continued success and growth throughout the region, being in Australia affords me greater time to concentrate on the rapidly expanding countries in the territory,” stated Jim.

Omnilab adds Andrew Taylor, Anthony Madigan, Peter Williams

Omnilab adds Andrew Taylor, Anthony Madigan, Peter Williams

January 10, 2011

Source: Omnilab

Omnilab Media has added the following staff to its team:

Andrew Taylor commenced as Operations and Client Services Manager in October. Andrew is one of Australia’s most experienced cinema exhibitors and digital cinema specialists. Most recently the General Manager of the Digital Cinema Network company and Director of Showbiz Enterprises, which runs Twilights Cinemas around the country, Andrew’s experience in cinema exhibition began on the shop floor as a casual staff member and then Duty Manager at Hoyts Cinemas in the late 1980s. He spent four years with Village Cinemas in senior roles, including as National Operations Manager for Village cinemas and Village Nine Leisure. Andrew was General Manger of Anderson Cinemas from 2007–2001 and has also run cinemas in Queensland and regional Victoria.
Anthony Madigan has commenced as Business Development Manager and brings a decade of experience as “an independent” cinema exhibitor and former member of the ICAA Board.

Peter Williams has been engaged as Projector System Specialist. Peter has had a distinguished career at NEC as their Technical Services Manager and is highly respected and known to many cinema exhibitors for his outstanding work and ability to provide immediate technical support.

In other news Omnilab’s New Zealand installation technicians completed NEC Projector Certification training in October and Doremi Server training early November.

The Australian Installation Technicians completed Doremi Server training in Melbourne and some staff members had additional staff complete NEC training.

Omnilab Media [Cinema Services] is commencing its 1st wave of D-cinema system installs in both New Zealand and Australia prior to the holidays. A total of 15 installations are currently booked and there are more to come.

Omnilab has also announed a free remote service monitoring facility for its D-cinema systems as they are installed for a 3-month period. This will be reviewed subject to further system developments early in the New Year and the planned roll out of the OMCS dedicated VPN.

OMCS will also be trialling a satellite broadcast of live event content and DCP delivery into some selected pilot sites. This project delivers the true digital age to the independent cinema market in Australia and New Zealand.

 

Microspace Digital Cinema Selected by Emerging Pictures to Deliver 2010/2011 Multi-Event Ballet in Cinema Series

http://www.digitalcinemainfo.com/microspacecommunicationscorp_01_12_11.php

January 12, 2011

Source: Microspace Communications Corporation

Delivery of Bolshoi Ballet's Nutcracker Kicked off Multi-Event Deal

Microspace Communications Corporation (Microspace), a distributor of digital cinema via satellite, announced that it has been selected by Emerging Pictures to deliver its 2010/2011 Ballet in Cinema series.

The Ballet marks the 20th live and alternative programming Microspace has delivered to date, with an additional 19 events already scheduled for delivery to movie theaters in 2011. Microspace began the agreement with the December 19 live Moscow transmission of holiday favorite "The Nutcracker" by the famed Bolshoi Ballet.
Microspace continues to grow its slate of live and alternative content programming deliveries to theater customers all across North America, further establishing its leadership role in delivering digital cinema via satellite to more than 3,500 screens in the United States, Mexico and Canada.

Previously, Microspace has provided Emerging Pictures with satellite services for its ongoing Opera in Cinema series, coordinating and delivering live feeds from Milan, Barcelona, London and other international locations.

With more than 130 venues, Emerging has a network of commercial multiplexes, performing arts institutions, and independent art house theaters, tied together through digital technology -- enabling them to cost effectively exhibit specialty films, documentaries, foreign language films, independent cinema and cultural programming.

"Emerging Pictures selected Microspace to deliver all our Culture in Cinema series for its expertise in delivering content under a tight timeline at a very competitive cost," said Barry Rebo, managing partner, Emerging Pictures. "Microspace plays an important role in coordinating the technical efforts between our content partners and theaters, ensuring the content plays flawlessly and looks amazing on the big screen. Our international content partners -- RAI Trade, Opus Arte, CielEcran, and others -- have all come to respect Microspace as an invaluable member of the Emerging team."

Microspace is a one-stop-shop for a live and alternative content delivery, providing consulting services and acting as the conduit between content creators, exhibitors and production teams.

"The live and alternative content business is a very nice complement to our digital cinema delivery via satellite services, because of our large installed base in North America and our experience in delivering content on a regular basis for virtually all of the major movie studios," said Joe Amor, vice president and general manager, Microspace. "With more than 19 events in programming already scheduled for 2011, this sector of our business continues to grow at a rapid rate."

Since 2005, Microspace has delivered 72 major motion pictures from nine studios, including the first 3-D movie and the first 4K movie via satellite using its VELOCITY® system. Microspace now services 260 theaters within the United States, Mexico and Canada including Allen Theaters, AMC, Carmike Cinemas, Celebration! Cinema, Cineplex Entertainment, Mann Theaters, Marquee Cinemas, Megaplex and Ultrastar Cinemas.

 

Friday, January 7, 2011

Xpand Unveils Personalized 3D Glasses With Smartphone App

http://www.today3d.com/2011/01/xpand-unveils-personalized-3d-glasses.html

 

Jan 5, 2011

 

Tweak your 3D viewing experience with Xpand's Youniversal 3D glasses and accompanying iPhone or Android app.

 

LAS VEGAS—Besides the obvious fashion ramifications, one of the limitations of current-gen 3D glasses is that they're not customizable. Everyone wears the same glasses no matter how big your head, the quality of your eyesight, or what type of content you're watching.

 

Xpand aims to change that with a new line of 3D electronic eyewear dubbed Youniversal. Just like the company's first-gen glasses, they're universal, meaning they're cross-device and cross-brand compatible—so they'll work with any 3D-ready device that uses active-shutter glasses.

 

Youniversal is different, though: the lightweight, semi-attractive glasses are available in different sizes, including small for children, but they use software to help customize your 3D experience. An accompanying app for your Android or Apple smartphone lets you adjust for factors such as your eyeglass prescription, varying lighting conditions, your distance from the screen, and the level of 3D you want to experience—ranging from mild, barely-pops-from-the-screen to aggressive punch-you-in-the-face 3D.

 

I wasn't able to try the new glasses at the press event here at CES, but hopefully they'll help alleviate the inevitable nausea that follows anytime I pop on a pair of 3D specs. PCMag will test the Youniversal glasses and smartphone app when they're available in April. Pricing was not announced, but the company says they'll cost more than the $129 Universal 3D glasses, which will remain on the market as an entry-level option

 

Thursday, January 6, 2011

The Movie Studios' Big 3D Scam

http://gizmodo.com/5493832/the-movie-studios-big-3d-scam

Are we ready for 3D? As CG supervisor and avid moviegoer, I'm sad to say that I'm not convinced we are. Yet. And the worse is yet to come, as studios try to milk us all for these half-baked goods.

The only time that I have felt it was worth it was Avatar and even then I wanted to yank the damn thick-rimmed glasses off my face every 3 minutes.

The good Avatar 3D experience happened because James Cameron is a technically savvy director, and thus the 3D aspect of Avatar was technically well executed. When done right it allows the viewer to more seamlessly enjoy a 3D film. Done poorly and all it does is get in the way. One of the reasons I'm not digging it is that many of the stereoscopic movies have been made 3D after they were shot, which can cause heaps of distractions in the final product. Even if the film was originally shot 3D it takes someone knowledgeable in the field to make it effective. Decisions on convergence between the left and right eyes are just as much a part of the visual storytelling as lens choices, lighting, rack focusing, etc. If you overlook that you get a sloppy 3D experience.


The problem with fake 3D

The process of making a movie 3D after it was shot is a complicated and time consuming process but can be somewhat convincing. The problem is it will never reflect the same results as if you were filming using two cameras, simultaneously, from slightly different perspectives. Endless rotoscoping provides layers that can be separated to fake a different perspective for the second eye, but that's what it looks like, layers. So yes, you can push things away and pull things forward and enhance the depth, but the content within each layer has no depth. We use our eyes everyday and whether you know the geek stuff or not it's just not what we are used to seeing. The stereo technicians involved in bringing the images to us in 3D in the best possible way have their hands tied in some ways, they're not often working with two true perspectives.


The problem is it's expensive and difficult to do it right. Double the camera gear means double the footage and often doubling the camera crew.  It also doubles much of the visual effects work as you have to render everything twice. A lot of the old gags we once used to do our "movie magic" no longer work in stereo films.

But what you get is the real thing, a true stereo view of everything in the frame. Just like a director or cinematographer chooses to focus the camera to direct the viewers eye you must make the same decisions in 3D to direct the convergence of the two eyes. Not doing this right (or having to do it with a faked perspective in the second eye) is like overlooking composition or sound design, it's crummy movie making.

Avatar hit this right. They shot it stereo and kept all the depth within screen like it was a window into another world and never tried to wow you with shoving stuff into the theater at you. When you bring elements of the image into the room you run into the problem of the edge of frame cropping the content. During the end titles for Alice In Wonderland they created a false black edge to the screen so that when content did break frame and bring things into the theater they weren't cut off. But this isn't an option for the duration of the movie unless you're willing to give up valuable screen space. IMAX helps relieve this by filling your field of view but we are all far from having IMAX theaters at every cinema and you still have a limited view from within the frame of the glasses.

Milking the 3D cow

This problem will get even worse when you all get sucked into buying a 3D TV for your living room where the size of the screen fills even less of your view. And now there's talk on the rumor mill of re-releasing Titanic in 3D? Watch out for a flood of classics being shoved down the fake stereoscopic pipeline and into your Blu-ray player for an extra $10. Hopefully Cameron will continue to help set a higher standard.

And there's the final nail in this absurd 3D show: The eyeglasses. Simply, watching a $200+ million dollar movie with $.03 crappy plastic glasses is just silly. They are not only optically poor but they take almost a full stop of light out of the image. That's almost half the amount of light!  None of the prints or projectors I have seen 3D movies in properly compensate to counteract that loss of light. When I saw Alice In Wonderland at one of the industry screenings—where you think it would be dialed in just right—the image was still painfully dark. The situation in a majority of theaters out there is as bad or worse.

In the end, do it right or just don't do it. Or more importantly, for all the studio execs out there, just because we can doesn't mean we should.

Alexander Murphy is the pseudonym of a top CG supervisor in a prominent visual effects studio in Los Angeles, CA.

The author of this post can be contacted at tips@gizmodo.com

 

The (Dis)comfort of 3D. Should We Get Used To It?

http://www.ropeofsilicon.com/article/the-discomfort-of-3d-should-we-get-used-to-it

 

Will there come a day when 2D films are virtually non existent?

By: Brad Brevet

Published: Monday, December 27th 2010 at 3:58 PM

More and more frequently, the content of a film, the director or the cast is becoming less of a priority. Instead, the phrase "In mind-blowing 3D" has become the tagline norm just as much as the wit on display when marketing execs decide "Slow justice is no justice" is fitting for the 2D fare. I, as should all of us, blame James Cameron.

As innocent as Cameron's effect on cinema may have been, thanks to him and Avatar, not only was it proven 3D is an alphanumeric acronym for "Show me the money!" but it also brought along the idea 3D wasn't simply a tool for less-imaginative helmers. And by the way, I think Cameron realizes this.

Would Martin Scorsese have ever said, "Why couldn't a film like Precious be in 3D? It should be," if it wasn't for Avatar? Scorsese's statement was made in early March 2010, right around the time Avatar was approaching $706 million and days before Alice in Wonderland would begin its own run to $1 billion in worldwide ticket sales. Anyone care to argue he was touting the effect My Bloody Valentine or Jonas Brothers: The 3D Concert Experience had on him when he made that statement?

Shortly thereafter it was confirmed Scorsese's next film, Hugo Cabret, would be in 3D. Thus validating 3D as a filmmaking gimmick no longer exclusive to James Cameron and a fleet of B-level directors.

Peter Jackson will film both The Hobbit and its sequel in 3D, Marc Webb is doing the same with the Untitled Spider-Man Reboot and Bryan Singer just announced he'll be filming Jack the Giant Killer in 3D in a statement at the RED user forums saying:

"I'm very much looking forward to using the EPIC Red for my next movie Jack the Giant Killer which will be shot in, what else, 3D. The camera's incredibly compact size and extraordinary resolution are ideal for the 3D format. But more importantly Jack the Giant Killer is my first movie set in a time before electricity. The EPIC's extraordinary exposure latitude will allow me to more effectively explore the use of natural light."

The part that rubs me the wrong way about that statement from Singer is the "what else". He probably means "what else" because he's confirming the use of a 3D camera, but I can't help but also get a definitely not that lousy 2D vibe from it, because that is the answer to "what else".

Personally, I still prefer 2D to 3D and avoid 3D at all costs when it comes to paying to see movies. Other than the time I paid to see Piranha 3D in order to review it, I have never paid for a 3D film out of my own pocket, though I have paid to see a film I originally saw in 3D a second time in 2D.

I was thankful this past weekend when I went to see Tangled for a second time and upon arriving at the theater found out it was screening in 2D rather than 3D. This not only made for a more comfortable screening, but a cheaper one. However, as someone that is not in any way a fan of 3D movies I guess if I'm going to be forced to watch these movies in 3D I may as well be comfortable doing it.

To the right are my own personal Oakley 3D GASCAN glasses, which were given to me as a Christmas gift this year. They were a perfect gift, seeing how I would never buy them for myself, but can't we all admit it would be nice to have our own comfortable 3D glasses rather than the horn-rimmed jobs theaters hand out now?

Not only are these about one thousand-times more comfortable, they are also far more sanitary. I'm not sure if you remember reading about this, but back in June the Good Housekeeping Research Institute tested seven pairs of standard, dish-washed movie theater 3D glasses and found a number of germs, including those causing conjunctivitis, skin infections, food poisoning, sepsis and pneumonia. One was even contaminated with  Staphylococcus aureus, the most common cause of staph infections.

Also, along with being cleaner and more comfortable, these Oakley glasses much larger lenses, removing more of the lens frame from my field of vision. My first test with them will be The Green Hornet in early January so I'm interested in seeing if there's much of a difference.

Sanitation aside, even I am willing to admit these Oakley glasses are still a luxury and not a necessity. Anyone concerned with the germs and diseases that come associated with watching movies in 3D could just bring a wet-nap to the theater. The question is just how often will someone have to do this moving forward?

The following video (via /F) is a mashup of 37 different movie trailers promoting their 3D films, getting to the heart of what I was referring to in my opening. I'm just beginning to wonder if two years from now we'll be seeing trailers saying, "Giving your eyes a rest with non-digital 2D"?

One can only wonder.

 

Giz Explains: How 3D Works

http://gizmodo.com/5717004/

 

It seems like 3D is everywhere. Movies, living rooms. Even real life is 3D! But how does it all work?

 

Most 3D operates on a single basic principle—tricking our dumb, binocular brain into interpreting a 2D image into one with depth. The most basic way to do this is stereoscopy, which is essentially showing a slightly different image to each eye, which the brain mashes together into a 3D image.

 

3D that requires four eyes

It's easiest to do stereoscopic images with glasses or other dorky eyewear to change how you see stuff—hence there are a lot of variations in 3D glasses tech.

 

Anaglyph

An anaglyph image is the old-school, cheap 3D we all know and have mild nostalgic attachments to: An image has two different color layers, one for each eye, with slightly different perspectives. When we look at them through those awesome plastic glasses (usually with red and blue lenses) that block one layer in each eye, our easily tricked brain takes the resulting separate image from each eye and mashes them together to make a 3D scene in our head.

 

Polarized glasses

Polarized 3D glasses are the more modern choice for 3D for the masses—you've worn them if you've caught Avatar or Tron: Legacy or any other big-budget movie in 3D, since the big advantage they offer over anaglyph 3D is full-on color. They work kind of the same way as the red/blue glasses—two synced projectors throw images with slightly different perspectives up simultaneously, but at different polarizations. The polarized glasses only allow a single corresponding polarized image into each eye, and the brain does the hard work again, combining two separate images into a single 3D one. While it's mostly used in theaters now, it could be coming to living rooms in the next couple of years.

 

Active shutter glasses

If you buy a 3DTV from any of the majors—Sony, Panasonic, Samsung, etc.—or have played a PC game in 3D with Nvidia's 3D Vision tech—you're using active shutter glasses. They actually block vision alternately in each eye, synced with the refresh rate on the display. The glasses rapidly darken each lens while the display alternately shows images with a slightly different perspective (this is called alternate frame sequencing). It's essentially the "show different stuff to each eye" principle taken to its logically absurd conclusion—literally blocking the sight of the unwanted eye. Yes, these complicated goggles usually run over $100 and are heavier than the dorkiest dorky dork glasses, but they're the best 3D technology at home for the moment, and will be for at least the next couple of years.

 

Pulfrich Effect

The Pulfrich effect is a brain bug where side-to-side motion is interpreted to have some depth when there's a slight sync lag between your eyes. A set of glasses with a dark lens over one eye will make this happen, so when something moves from left to right, it'll look like it's moving back or forward—you know, in 3D. It's been used for the Super Bowl and Married with Children, since the glasses are so cheap.

 

ChromaDepth

ChromaDepth is perhaps the fanciest glasses tech, using micro-prisms and whatnot (hello red and blue all over again), but all it essentially does is slightly shift the way colors are perceived in each eye, so they see different things and boom, 3D. The major limitation of the tech is that if you change the color of an object, you also change how its depth is perceived, since it's all based on color. (Check out the video above, done in ChromaDepth, to see what I mean.)

 

No glasses required

 

Parallax barrier

A parallax barrier is one of the more popular ways for swinging 3D without glasses. It's what's behind the Nintendo 3DS's 3D magic, along with old school Sharp 3DTVs (Sharp's making the 3DS's screens), and the back of Fuji's 3D camera. It actually works a lot like polarized glasses, it just moves where the obstruction magic happens to the front of the TV. Instead of having glasses filter the image for each eye, the screen's parallax barrier—think of it is a very finely grated fence with precisely angled holes—directs different light into each eye, and your brain turns the mixed signals into a 3D image. The bad part? With a normal parallax barrier, the screen is permanently in 3D mode and you don't have exactly have a wide viewing angle. Sharp's trick for 3D in its LCD displays is fancier—there's a second LCD that creates the parallax barrier with a polarized grid of lines, which is nice because you can turn it off and go back to regular 3D viewing.

 

Integral Imaging

Integral Imaging is a form of parallax actually. You've got a bunch of supertiny micro-images that you actually peep through an array of spherical convex lenses, one per micro-image. All these micro-images come together when you look at them to form a 3D image.

 

Another form of parallax is continuous-motion parallax. Here, HoloVizio's system dumps pixels in favor of voxels, which can project multiple light beams in multiple directions simultaneously.

 

Something you still wanna know? Send any questions about 3D, double Ds or croissan'wiches to tips@gizmodo.com, with "Giz Explains" in the subject line.

 

Gizmodo 3D! We're excited about the potential of entertainment in Three Ds, so this week, we're looking at everything good, bad and absurd about the current state of 3D.

 

Send an email to matt buchanan, the author of this post, at matt@gizmodo.com.

 

Warner Bros. Pictures International Continues to Forge New Ground in Digital Cinema in Partnership

http://www.digitalcinemainfo.com/warner-brothers-pictures-international_12_24_10.php

December 24, 2010

Source: Warner Bros.

Warner Bros. Pictures International Continues to Forge New Ground in Digital Cinema in Partnership with Taiwan’s Showtime Cinemas, Miramar WV Cinemas Co. Ltd., Cinemark-Core Pacific Ltd. and Ambassador Theatres

Warner Bros. Pictures International (WBPI) has entered into digital deployment agreements directly with several key cinema circuits in Taiwan. Under agreements with Showtime Cinemas, Miramar WV Cinemas Co. Ltd., Cinemark-Core Pacific Ltd. and Ambassador Theatres, WBPI will supply digital feature films to DCI-compliant digital projection systems installed by these circuits.

The Studio will make financial contributions towards their recoupment. The announcement was made jointly today by Tom Molter, Senior Vice President, Distribution, Warner Bros. Pictures International (WBPI); and Willy Liao, Vice President, Showtime Cinemas; Shih-Chen Huang, President, Miramar WV Cinemas; Jack Chen, General Manager, Cinemark-Core Pacific; and Joe Chang, President, Ambassador Theaters.

“Their enthusiasm and dedication to moving into the future with Digital Cinema in Taiwan is gratifying.”

“We’re thrilled to work with our partners at Showtime Cinemas, Miramar WV Cinemas Co. Ltd., Cinemark-Core Pacific Ltd. and Ambassador Theatres in bringing high quality cinema to digital screens in Taiwan,” Molter said. “It’s tremendously gratifying that our partners in Taiwan share our commitment to innovation in creating the highest quality visual experience possible.”

Added Eric Shih, WBPI’s Manager for Taiwan, “Their enthusiasm and dedication to moving into the future with Digital Cinema in Taiwan is gratifying.”

“As the first company to introduce the Digital Cinema experience to Taiwanese audiences, Ambassador is very pleased to take the next step with this partnership with Warner Bros. Pictures to digitize our screens, which will facilitate the best 2D/3D moviegoing experience in our theatres,” added Joe Chang.

“The partnership with Warner Bros. Pictures will facilitate a much more aggressive roll-out of Digital Cinemas on all of our screens to demonstrate our commitment to giving the Taiwan audience the best seat experience possible,” said Jack Chen.

“Showtime Cinemas is very honored to be part of the era that revolutionizes the movie industry,” added Willy Liao. “We strive to bring premium entertainment service to the people. Joining the VPF program, we also look forward to working more closely with Warner Bros. Pictures to achieve that goal.”

“Miramar is always committed to bringing the state-of-the art cinematic technology to Taiwan,” said Shih-Chen Huang. “Being the first to import the IMAX experience, Miramar is pleased to have inked the Digital Cinema Deployment deal with Warner Bros. Pictures to completely digitize our screens.”

 

The Grand Cinema Moves Towards A New Digital Era with Sony 4K

http://www.digitalcinemainfo.com/sonyprofessional_12_24_10.php

December 24, 2010

Source: Sony Professional

The Grand Cinema in Hong Kong is moving towards a new digital era in entertainment with the recent roll-out of Sony’s 4K digital cinema systems.

With the completion of this project, The Grand Cinema will have the highest number Sony 4K systems in Hong Kong. Sony has led the way in 4K Digital Cinema since it was introduced in 2007. The implementation of Sony’s 4K digital cinema solutions at The Grand Cinema adds to the 6,000 Sony 4K-enabled screens worldwide.

“At The Grand Cinema, we are driven to offer an immersive entertainment experience for our guests by offering the highest picture resolution of all available projection technologies. Implementing Sony’s 4K digital cinema solution enable us to offer an unrivalled state-of-the-art screening and best possible cinematic experience for movie-goers,” said Helena Young, General Manager, The Grand Cinema.

“4K is the future of cinema and it is here today, sweeping across major cinemas around the world. As the only manufacturer of commercially available 4K resolution digital cinema projectors and the only manufacturer to provide the complete end-to-end cinema digital solution to exhibitors; SXRD 4K technology from Sony is leading the digital cinema revolution. We are glad that The Grand Cinema has chosen Sony as they move towards a digital future,” said Katsuhiro Masaoka, General Manager of Business Development Division, Business and
Professional Products Asia Pacific (BPPA), Sony Electronic Asia Pacific Pte, Ltd.

With many cinemas upgrading to 4K, the top Hollywood studios are increasing the number of movies given a 4K release including “The Green Hornet”, “The Social Network”, “The Karate Kid”, “Salt”, “The Other Guys”, “Eat, Pray, Love” and “Burlesque”. There is a generous flow of content for 4K motion pictures currently and this will move towards becoming a major format in the near future.

 

Scrabble with Hollywood studios for Mid-East deployment

http://www.digitalcinemainfo.com/scrabble-entertainment_12_24_10.php

December 24 , 2010

Source: Scrabble Entertainment

Indian digital cinema deployment entity Scrabble Entertainment is now going international. After deploying 220 screens across 23 cities in India, and with plans for a further 250 screens by next year, Scrabble Entertainment is now planning to foray into the Middle East.

The company will deploy over 400 screens in the region over the next two years. To facilitate the deployment in this region, Scrabble has so far signed non–exclusive digital cinema deployment agreements with five major Hollywood studios namely 20th Century Fox International, Walt Disney Studios Motion Pictures International, Paramount Pictures International, Universal Pictures International and Warner Bros Pictures.

The roll out will commence in early 2011 and will cover the United Arab Emirates, Lebanon, Kuwait, Qatar, Bahrain, Oman, Jordon and Syria. Scrabble will be the first deployment entity in the Middle East, a region that shares similar characteristics to the Indian theatrical marketplace.

Scrabble’s decision to expand in its deployment footprint to the Middle East is therefore not surprising. The benefit of digital cinema will be realized by all players in the Middle East market, from content owners, to distributors to exhibitors.

"Scrabble Entertainment has already managed to gain a strong foothold in the Indian entertainment market. We now have a much better understanding of the business. Since our funding and infrastructure is in place, it’s time to move to other markets. The Middle East, for many reasons, was our obvious first choice," said Scrabble Entertainment CEO Ranjit Thakur.

Scrabble will soon begin bringing Middle East theatrical exhibition into the digital age, converting 100% of the screens within each cinema complex to a full digital cinema infrastructure. In response to the broad 3D slate announced by the major studios, Scrabble aims to significantly increase the number of screens capable of playing 3D content within the region. Going forward, it is clear that having just one or two screens equipped with 3D in a large complex is not enough.

 

 

George Stewart Joins MasterImage 3D as Director of Digital Cinema

http://www.digitalcinemainfo.com/masterimage_12_24_10.php

December 24, 2010

Source: MasterImage

Cinema Industry Veteran Hails from Warner Bros., Walt Disney Studios and AMC Entertainment

3D technology company MasterImage 3D announced that veteran cinema industry sales and marketing executive George Stewart has joined the company as director of digital cinema. In this role Stewart will drive MasterImage’s digital 3D systems and brand in the worldwide theatrical marketplace.

Stewart brings twenty years of expertise to MasterImage’s sales and marketing efforts. She joins the company most recently from AMC Entertainment, where she was Vice President of Distributor Relations. Prior to that she was Group Marketing/Sales Director for the Nielsen Company, where she successfully developed and integrated new products, services and strategic partnerships.

At The Los Angeles Times, Stewart oversaw the Creative Advertising Group generating record-high revenue and sponsorship through promotions, creative and event programs. She also held senior-level roles at Walt Disney Studios and Warner Bros., supervising film and marketing sales and overseeing financials for Warner Bros. Television.

“George’s career has been marked by results,” said Peter Koplik, MasterImage President of Digital Cinema. “She has built a legacy of leading highly productive teams, driving market share, and building brands to support revenue goals. Her experience, skill in cultivating long term relationships and knowledge of the cinema industry is going to be invaluable to us as MasterImage continues to expand our reach.”

 

Wednesday, January 5, 2011

Imax, Cinemark Settle Lawsuits and Resume Theatre Deals

http://www.hollywoodreporter.com/news/imax-cinemark-settle-lawsuits-resume-68129

Imax and Cinemark settle 2009 legal claims and counter claims over U.S. cinema giant's XD digital theatres.

TORONTO – Imax and Cinemark Holdings have resolved all outstanding litigation claims against each other.

To mark the occasion, Imax said Tuesday it has sold another two digital theatres to Cinemark, with the U.S. exhibitor also on contract to upgrade its six film-based Imax locations to digital theatres.

Imax and Cinemark in 2009 launched lawsuits against each other over the U.S. cinema chain’s XD digital theaters. Terms of the settlement in a Texas district court and the New York Supreme Court were not disclosed.

“As a result, all claims and counterclaims in the patent litigation in Texas and contract litigation in New York are being dismissed with prejudice,” Imax said in a statement.

Cinemark’s latest Imax digital theatres will be installed in Lancaster, California and Corpus Christi, Texas, and will open by April, Toronto-based Imax said Tuesday. The other six Imax theatre upgrades by Cinemark are also expected to be completed by April 2011.

“Our Imax theatres have always been strong performers. By adding two new locations in California and Texas, and by upgrading to digital, we believe our Imax stable of theatres will become even more productive, more profitable and will showcase the biggest and best blockbuster titles that Imax has to offer,” Alan Stock, CEO of Cinemark Holdings, said in a statement.