Friday, November 28, 2008

Hollywood moguls see cinema's future in 3D

http://www.theage.com.au/articles/2008/11/24/1227491455263.html

 

Singapore

November 25, 2008

 

Three-dimensional films, once blamed for making audiences nauseous, are making a comeback and are likely to become the future of cinema thanks to digital technology, Hollywood studio moguls say.

 

The latest advances have enabled studios to use special effects and state-of-the-art projectors to create 3D films far superior to their predecessors, they said at the recent 3DX Festival in Singapore.

 

"In the history of film, there have been two great revolutionary events - the transition from silent movies to synchronised sound that happened in the early 1920s, and the arrival of colour in the 1930s," said Jeffrey Katzenberg, chief executive of DreamWorks Animation, which created the Shrek series.

 

"Now more than seven decades later, the movie industry is entering the third period of revolutionary change with the arrival of 3D," he said in an address to the festival.

 

Speaking to reporters later, Katzenberg said innovation and technology "have made this the magic moment" for 3D films to make a return.

 

3D technology enables the viewer to feel part of the movie. Objects, for example, can seem to fly directly toward them.

 

Film studios are banking on the new, dramatic visual experience to lure moviegoers back to cinemas, which have seen audience numbers fall with the rise of DVDs and other home entertainment formats.

 

While patrons still need to wear dark glasses to watch 3D films, these now come with advanced lenses and stylish designs.

 

Digital technology enables clear images and pristine bright colours, giving filmgoers a 3D experience without the headaches or nausea.

 

Katzenberg said 3D films being made now were a far cry from those in his father's era, which were viewed through "those kind of goofy red and blue cardboard" eyeglasses.

 

"Let's be honest, the 3D was pretty terrible. The technology was primitive, the film was blurry, people got headaches and actually some of them got nauseous," he said.

 

"It really wasn't much more than a cheap exploitation gimmick."

 

Katzenberg showed two clips of DreamWorks' forthcoming 3D animated film Monsters vs Aliens, which got rave reviews from an audience of directors and film-makers at the festival.

 

Mark Zoradi, president of Walt Disney Studios Motion Pictures Group, said his company is making "tremendous investments" in 3D films.

 

It has already released four of them: Chicken Little, Meet the Robinsons, The Nightmare Before Christmas and the Hannah Montana concert film. A fifth, Bolt, is to hit cinemas soon.

 

Walt Disney says it has committed to make 17 movies in the next three years, 11 of them animated 3D films and six with live-action 3D.

 

Greg Foster, president of another studio giant, IMAX, said his firm also sees 3D as the future.

 

"3D for us internationally continues to be a very growing market," he said.

 

One key challenge is converting movie theatre screens worldwide to be able to show digital 3D films, the Hollywood executives said.

 

However, the current financial turmoil had hit the changeover.

 

"It takes many, many, many billions of dollars to do that and certainly that's been slowed down measurably," Katzenberg said.

 

In the United States, only about 1,400 out of the 30,000 movie screens have 3D capability, the executives said.

 

In the rest of the world, only 700 screens can show digital 3D movies.

 

"We have been very aggressive in trying to talk to every major exhibitor around the world about first, digital, and secondly 3D," Zoradi said.

 

"In the United States and in other countries we are participating in helping theatre owners convert their theatres to digital, which is the first step and most expensive part of getting 3D."

 

Despite the challenge of converting screens, Hollywood insists 3D is the future.

 

Award-winning directors Robert Zemeckis, James Cameron, Steven Spielberg, George Lucas and Peter Jackson are all involved in 3D projects, according to Katzenberg.

 

"They all see 3D as the next great frontier. They are the best and they attract the best... In the next few years they will be making some of the best films... all in 3D."

 

AFP

 

Wednesday, November 26, 2008

RealD Goes Green with Walt Disney Pictures' 'BOLT'

http://www.stereoscopy.com/news/index.html

 

3D-News Posted: Monday, October 27, 2008 (7:49 UTC) | Posted By: Webmaster

 

When Walt Disney Pictures' newest animated comedy adventure BOLT opens Nov. 21, 2008, audiences in more than 1,000 theatres will not only enjoy a family film about an action-star dog who believes he has superpowers, they will be able to see it in RealD 3D, then – with no superpowers required – help save the earth by recycling their 3D glasses in the theater.

 

With the opening of BOLT, RealD is expanding a comprehensive eyewear recycling program, available for moviegoers to deposit their glasses after seeing a film. However, moviegoers will continue to have the option of keeping their glasses as a souvenir to remember their RealD movie experience. Since RealD launched as a company, recycling its glasses has been a goal. When JOURNEY TO THE CENTER OF THE EARTH opened in July, it began a successful pilot program with several exhibitor partners, leading to the new comprehensive program. There are over 30 3D films already announced to be released within the next three years.

 

"Like any successful recycling program, it's about making it easy for people to recycle," stated Michael V. Lewis, RealD chairman and CEO. "We appreciate the participation of our exhibitor partners and know that audiences will appreciate the convenience as well."

 

 

Find the right focus - Confab highlights ups and downs of the 3-D business

http://www.hollywoodreporter.com/hr/content_display/news/e3i7c31f644b1ae0cdcde129373d9a2ad39

By Carolyn Giardina

Nov 16, 2008, 08:16 PM ET

WELLINGTON, New Zealand -- Underscoring the growing global interest in 3-D, both for theatrical release and in the home, 3Ality Digital CEO Steve Schklair told attendees at the 3rd annual AnimfxNZ Symposium held at the Wellington Convention Center how his company recently lensed an episode of NBC's "Chuck" in the 3-D format.

3Ality Digital -- the company behind the musical documentary film "U2 3D" -- handled the special episode of the spy comedy series, set to air Feb. 2, the Monday following the Super Bowl. Plans to distribute glasses to consumers are under way.

The exec offered his perspective on the prospects of 3-D in the home. "The good new is there are at least two million 'stereo-ready' sets in the U.S. market waiting for stereo content," he said. "The bad news is the market has moved away from rear projection TVs, so that will eventually go away."

But he added that new options for 3-D TV are on the way. "The home market is moving forward because there is starting to be content in the market."

In New Zealand, 3-D is starting to make inroads: There are believed to be seven 3-D-ready cinema screens currently installed. Production is already taking off, with James Cameron's "Avatar" (slated for a Dec. 18, 2009, release by Fox) in production at Peter Jackson's Wellington-based Weta and "Tin Tin" awaiting start of production.

"3-D came on us really quickly," said Aimee McCammon, GM of Peter Jackson's Park Road Post, speaking of its reach in the region. "Everyone is asking what 3-D is going to do to our production schedules."

Schklair said: "With 'Chuck' we did a location move and 47 setups in one day. That was proof that it doesn't take longer to shoot if it is done right."

He said that the show's regular crew worked with 3Ality technicians on the episode. The team also was able to view what was being shot in 3-D on-set. "It integrated seamlessly," Schklair said.

Habib Zargarpour, senior art director at Electronic Arts in Los Angeles, said, "On the games side, the question is what is the standard format in the home going to be for people to start supporting 3-D."

Addressing the theatrical market, speakers noted that a transition to 3-D technology -- with the required digital-cinema installations -- has largely stalled.

"There are big plans to switch to digital cinema, but today nobody can access the funding," said Patrick von Sychowski, COO of Adlabs Digital Cinema in Mumbai. "The only screens that are getting converted today are maybe a couple of screens in each multiplex specifically for 3-D. ... You do not get half the benefits by switching half the screens or half the cinemas. You get twice the logistics, twice the problems."

Today, there are an estimated 1,300 3-D-ready screens in the U.S. and 700 in the rest of the world.

"If you are to have 4,000 3-D ready screens in the U.S. by December of next year, things need to be happening right now," von Sychowski said. "I think we will probably see a doubling of what we have today, but we aren't going to be close enough to make James Cameron happy.

"There aren't really any other major digital-cinema drivers," he added. "There isn't that much money to be saved from abolishing prints, if you consider the recoupment period for paying off the projectors."

Panelists also emphasized a need for quality 3-D production that will not give viewers eye fatigue, particularly as many viewers are still forming their impressions about the digital 3-D format.

"It scares me a lot to see companies spring up, screw two cameras together and say 'we are in the 3-D business,' " Schklair said. "Poorly made 3-D will rip your eyes out. SMPTE is looking at quality standards, but it will be years before that comes out. I look forward to the day when people who get a headache will say, 'That was a really badly made 3-D movie.' Right now they say, '3-D still sucks.' "

Looking beyond 3-D, sessions underscored the message that emerging technologies are ushering in new creative possibilities and democratizing filmmaking.

What will be the result of this trend? "There will be a thousand shit films made -- and two really great films," Park Road's McCammon said during another session.

"The key is having tools that can bring the filmmaker's creative vision to life," she said. "Technological change is happening on two levels. There is a really high end. The other end is making filmmaking more accessible. People with no money but amazing ideas can have different entry points for getting into film."

Organized by the New Zealand Games Animation and Visual Effects Trust, the confab also was presented with participation from the Visual Effects Society and Academy of Interactive Arts & Sciences.

The event was set to conclude Monday with a screening of "U2 3D" at Park Road Post.

 

Tuesday, November 25, 2008

BOB Mayson Appointed Managing Director of RealD Europe Ltd. RealD Opens London Office to Service European Partners

http://www.dcinematoday.com/dc/pr.aspx?newsID=1266

 

Los Angeles—Nov 18, 2008

 

The worldwide leader in 3D, announced that it has opened the doors to its first European office, located in London. Bob Mayson, as the newly appointed Managing Director of RealD Europe Ltd., will lead a European team to oversee sales, customer service and operations. 
 
A native of Leeds, England, Mayson comes to RealD after many varied roles with Kodak. From consumer marketing in Europe to his most recent as General Manager and VP of Digital Motion Imaging, in this role he managed Kodak's global Digital Cinema and post production business. After working and living in Los Angeles since 1994, he makes the trek back to his homeland to take up this exciting new position.
 
“I have been a supporter and believer in RealD since I saw the first demonstrations of what has now become the market leading solution of choice for cinemas all over the world,” said Mayson. “The excitement about digital 3D is fueled by the growing list of content.  The formation of RealD Europe Ltd. gives us the opportunity to focus on further developing this lucrative market.”
 
“Following on the success of North America, having a European presence is a natural evolution for RealD,” stated Michael V. Lewis, chairman & CEO of RealD.    “Currently, with exhibition partners in 13 countries and over 600 committed European screens we can’t think of anyone better than Bob to manage our operation, and look forward to working closely with him in the coming months to ramp up our London office.”
 
RealD’s next generation 3D experience has garnered more than 90% of the global market for 3D cinema.  Currently, with over 100 exhibition partners, more than 5,500 worldwide screens are committed to install RealD’s platform.

 

RealD Names Kristina Warner Vice President of Marketing Former New Line VP Joins 3D Leader

http://www.dcinematoday.com/dc/pr.aspx?newsID=1205

 

Los Angeles—Oct 1, 2008

RealD, the global leader in 3D, announced today the appointment of Kristina Warner as vice president of marketing. In this role, Warner will be charged with continuing the global expansion of RealD’s market-leading 3D cinema brand, as the impact of next-generation 3D technology continues to change the face of entertainment. 

Warner previously served as VP of exhibitor relations for New Line Cinema. There she was responsible for overseeing in-theatre marketing, as well as serving as New Line’s liaison to exhibitors. Warner grew up in the exhibition business and after college joined Columbia Pictures International to start her career in 1995.

“Kristina’s background and her solid relationships with exhibitors and distributors make her the perfect candidate to lead our marketing efforts as we get ready for ‘09, which is shaping up to be an exciting year for 3D,” said Joe Peixoto, President, Worldwide Cinema, RealD 3D. “With the depth and breadth of her experiences, Kristina will be of tremendous value to our company’s growth and our goal to provide moviegoers with a bigger and better experience at the theatre than ever before.”

RealD’s next-generation 3D experience has garnered more than 90% of the global market for 3D cinema, with RealD 3D theatres in 27 countries with over 70 exhibition partners. Currently, more than 5,500 worldwide screens are committed to install RealD’s 3D platform. There are over 30 3D titles already announced to be released within the next three years. 

 

Q-tec Completes First Installation of RealD's 3D System in Japan

http://www.dcinematoday.com/dc/PR.aspx?newsID=1250

 

 

Minatoku, Tokyo—Oct 27, 2008

Q-tec, Inc., one of Japan’s leading video post production service providers, announced today that it has completed the first domestic installation of 3D cinema system developed by RealD, the global leader in digital 3D. Q-tec plans to begin the full-scale operation in November 2008.
 
The number of digital 3D cinema screens in Japan was around 30 at the end of 2007, but there are currently more than 50 screens available as the US film “Journey to the Center of the Earth 3D” was released on October 25. The number is projected to rise with the expectation of 3D films produced and released in Japan. Q-tec has assessed the needs of production facilities for 3D moviemaking and opened a 3D video editing studio with RealD’s 3D systems. New services such as 2D to 3D conversion and 3D-CG creation will also be offered at the studio.

 

GDC Forges Partnership with RealD to Deliver Leading-edge 3D Digital Cinema Experience

http://www.dcinematoday.com/dc/PR.aspx?newsID=1216

 

USA—Oct 9, 2008

GDC is pleased to announce a partnership with RealD, the global leader in 3D cinema technology. Under the partnership, GDC’s best-selling digital cinema server - SA-2100 will be offered as part of RealD’s premier 3D platform for future 3D rollout.

GDC is the market leader in Asia with two-thirds of the market share and has the second largest deployment of digital cinema servers worldwide. RealD is the global leader in 3D, having captured 90% of the worldwide digital 3D market. The partnership will propel GDC servers into the fast expanding 3D market, estimated to reach between 4000 and 5000 screens by 2009. Early success of the partnership includes 20 installations at Lotte Cinema, South Korea.

GDC’s SA-2100 digital cinema server has been vigorously tested by RealD and awarded the "RealD Ready" status, which is an assurance of full "out-of-the-box" compatibility with the RealD system.

"GDC’s LINUX-based servers are one of the most robust and reliable servers on the market," stated Joe Peixoto, President, Worldwide Cinema, RealD 3D. "We are encouraged by the initial success in Korea and expect to see additional 3D deployment throughout the rest of world with GDC servers in the near future."

"3D digital is a rapidly growing force in digital cinema. We recognized this from the beginning and made sure that our SA-2100 digital cinema server can play both 2D and 3D movie files," said Dr Man-Nang CHONG, founder and CEO of GDC Technology. "We are honored to be a partner with RealD and excited by the prospect of growing our server business together with RealD’s rapid expansion in the 3D digital rollout."

 

Ballantyne to Provide 35 NEC Digital Projectors with Real D 3-D Technology to Support the Launch of "Bolt" in Disney Digital 3-D

http://www.dcinematoday.com/dc/pr.aspx?newsID=1267

 

Omaha, Neb.—Nov 20, 2008

Ballantyne of Omaha, Inc. (NYSE Alternext US: BTN), a provider of cinema equipment and services, announced today that its Strong Digital Systems (SDS) division will provide 35 NEC STARUS™ Digital Cinema projectors with REAL D 3-D technology to theatre chains including Regal Entertainment Group (NYSE: RGC) and National Amusements, Inc. The projectors shipments and installations are being completed in time for the November 21st release of Walt Disney Pictures’ animated feature film "Bolt" in Disney Digital 3-D. Ballantyne’s Strong Technical Services subsidiary is performing a majority of the installations, and a majority of the specialty silver screens are being procured from the Company’s Strong Screen Systems business.

Digital Link II, LLC, an entity formed and co-financed by REAL D and Ballantyne, will fund the projector purchases. Specific financial terms were not disclosed.

John P. Wilmers, President and CEO of Ballantyne, commented, "3-D is a very compelling theatre experience and a strong driver for the early adoption of digital cinema technology. We are pleased to extend our partnership with REAL D to deliver their state of the art 3-D digital projection solutions, in conjunction with NEC Starus projectors, to support our customers’ plans for ‘Bolt.’

"The momentum for digital cinema is accelerating, supported by a growing slate of 3-D releases and the anticipation of large scale funding for digital conversions. 2009 is shaping up to be a period of strong demand, and Ballantyne/Strong is well positioned to deliver the expertise, specialized services and equipment our customers will need to tap this powerful new cinema technology."

 

AccessIT to Change Name to Cinedigm

The Leading Digital Cinema Company Launches Consumer Brand in Conjunction With Expanded Program of Theater Conversions

MORRISTOWN, NJ, Nov 25, 2008 (MARKET WIRE via COMTEX News Network) -- Access Integrated Technologies, Inc. (the "Company") (NASDAQ: AIXD) announced today that it will be changing its name to Cinedigm Digital Cinema Corp. (Cinedigm). The Company is the global leader in providing the technology and services that enable movie theaters to convert to digital cinema exhibition. This conversion allows for significantly expanded possibilities for big-screen theater-based entertainment, including live performances and events in 3-D.

The Company's new name and identity is designed to better represent the Company's leading position in the new paradigm in cinema entertainment made possible by its technology and services. The change also corresponds to the Company's leading industry role in digital cinema and continued expansion of its footprint with the next 10,000 screens that the Company expects to bring online with its unique nationwide satellite platform.

"It's time that we had a brand that more accurately captures the real promise of what we offer," said Bud Mayo, the Company's Chairman and CEO. "Our platform takes the movie-going experience beyond cinema, allowing studios, theatres and content-creators to enhance and expand the kinds of content they can provide to consumers."

Mayo continued, "We have successfully brought true digital cinema to over 3,700 screens in the U.S. and are preparing to almost triple that number over the coming few years. Digital cinema is a terrific opportunity for the industry and enables a wonderfully improved experience for consumers, so we are very excited about what's ahead for our business and industry."

The Company will seek approval by its stockholders of the new corporate name at its next stockholders' meeting in September 2009. Until such approval, the Company will maintain its corporate name but also do business as Cinedigm Digital Cinema Corp. and will use the brand name Cinedigm. The Company's subsidiary, The Bigger Picture, will also be changing its name to Cinedigm and will be known as Cinedigm's Alternative Content Distribution group. A new stock symbol that will better reflect the Company's name is expected from NASDAQ shortly. Until such time, the Company's stock symbol will remain (AIXD).

About Cinedigm

Cinedigm Digital Cinema Corp. is the global leader in fulfilling the promise of digital cinema. Its ground-breaking technology platform helps exhibitors, distributors, studios and content providers transform the consumer movie experience -- by expanding theatrical features to include not only movies but also live 2-D and 3-D performances such as sporting events, concerts and gaming. The Company also enables theatres to create exhibitions and advertising opportunities targeted to specific audience groups and locations thereby offering new revenue opportunities for these venues. Cinedigm's leading digital cinema platform and one-of-a-kind satellite delivery operations support more than 3,700 theatres across the United States with over nine million digital showings of Hollywood features to date. www.Cinedigm.com [AIXD-G]

 

XDC and FTT Selected by CineCitta Nuremberg for The Full Digital Cinema Roll Out of its 21-Screen Multiplex

http://www.dcinematoday.com/dc/PR.aspx?newsID=1001

 

Berliner Filmfestspiele 2008 —Feb 8, 2008

 

XDC and FTT Selected by CineCitta Nuremberg for The Full Digital Cinema Roll Out of its 21-Screen Multiplex

 

Demonstrating a significant result of their reinforced partnership, XDC and FTT have been selected to complete the roll out to full digital cinema capability of all screens at the 21-screen multiplex venue CineCitta Wolfram Weber in Nuremberg. The contract includes the supply of the digital cinema equipment, its installation, maintenance and support services.

 

CineCitta Nuremberg is one of the most profitable cinema multiplexes in Germany. This is mainly due to the proaction of its owner, Wolfram Weber, who decided to experiment digital cinema with XDC and FTT early in 2005. Having continuously improved the installations, and particularly with 3D/stereoscopic systems, CineCitta has achieved extraordinary results over the past few years. Wolfram Weber said: “We see digital cinema has an exceptional opportunity to increase our revenues and our profitability. 3D is clearly the driver able to attract more audience by offering to moviegoers a cinema experience well beyond what is possible at home. From the beginning, we have trusted XDC and FTT … they provide exactly what we need, and most of all, they have a high level of professional services.”

 

XDC and FTT are supplying Doremi DCP 2000 servers and Christie DLP Cinema® projectors (mainly CP-2000X and CP-2000ZX products).  3D films can be shown on three additional screens with the new digital installations as well as in the IMAX theatre (equipped with 2 high brightness projectors). The contract also includes the installation of the Theatre Management System in order to have a fully integrated and networked solution inside the multiplex. XDC and FTT will also provide the maintenance and support services.

 

Serge Plasch, CEO of XDC, pointed out: “We are very proud to have signed this contract with CineCitta’s Wolfram Weber… This is a significant result from our reinforced partnership with FTT.”

 

Thomas Rüttgers, CEO of FTT, added: “CineCitta Nuremberg is a reference in Germany. This full roll out will demonstrate the capacity of XDC and FTT to offer to the German exhibitors bespoke solutions in accordance with the international standards and the most advanced technologies available on the market.”

Monday, November 24, 2008

Coming at You! NFL Looks at 3-D

http://online.wsj.com/article/SB122749333275552323.html

 

By SARAH MCBRIDE

With sports fans still getting used to their high-definition television sets, the National Football League is already thinking ahead to the next potential upgrade: 3-D.

 

Next week, a game between the San Diego Chargers and the Oakland Raiders will be broadcast live in 3-D to theaters in Los Angeles, New York and Boston. It is a preliminary step on what is likely a long road to any regular 3-D broadcasts of football games.

The idea is a "proof of concept," says Howard Katz, NFL senior vice president of broadcasting and media operations. "We want to demonstrate this and let people get excited about it and see what the future holds."

 

The several hundred guests at the three participating theaters Dec. 4 will include representatives from the NFL's broadcasting partners and from consumer-electronics companies. The event will be closed to the general public. Burbank, Calif.-based 3ality Digital LLC will shoot the game with special cameras and transmit it to a satellite. Thomson SA's Technicolor Digital Cinema is providing the satellite services and digital downlink to each theater, and Real D 3D Inc. will power the display in the theaters.

 

In the 2004 Super Bowl, 3ality tested its ability to film football in 3-D.

 

This isn't the first time the NFL has participated in a 3-D experiment. In 2004, a predecessor company to 3ality filmed the Super Bowl between the New England Patriots and the Carolina Panthers. When Sandy Climan, 3ality's chief executive officer, shows the footage, "people crouch down to catch the ball," he says. "It's as if the ball is coming into your arms."

 

Technology has advanced considerably since then, and now makes live transmission possible. Boxing in 3-D, Mr. Climan says, particularly "raises your blood pressure."

Real D, which has rolled out 3-D systems in 1,500 theaters around the world, has long advocated the transmission of live events to theaters in 3-D. "We look forward to giving fans of live events the opportunity to feel like they're in the front row," says Michael Lewis, Real D's CEO.

 

Some live events, including opera broadcasts and circus performances, already pop up on screens at theaters across the country.

 

Next week's demonstration will also include television displays, to show what might one day be available in homes. While 3-D television sets are already available in stores, mainly for the handful of DVDs available in 3-D, the industry is still working on technical standards for 3-D.

 

That process raises the possibility that 3-D TV sets purchased today might not be compatible with programs aired in a few years' time. Just as in theaters, home viewers must wear special 3-D glasses.

Write to Sarah McBride at sarah.mcbride@wsj.com

 

Friday, November 21, 2008

Giz Explains 3D Technologies

http://www.uemedia.net/CPC/digitalcinemamag/articles/article_17357.shtml

 

By matt buchanan, 2:00 PM on Wed Nov 12 2008, 27,287 views

Last week, CNN's attempt to display the future of TV news ended up making 3D look like the gimmick that it is. Yep, 3D is a gimmick, most associated (outside of CNN) with those stupid glasses designed to fit Blockheads from Venus. But as you know, there are many different scientific approaches dedicated to tricking you into thinking bullets—or other deadly projectiles such as children—are popping out of the screen and coming right at you. Here's a quick and dirty guide to 3D magic.

Most 3D operates on a single basic principle—tricking our dumb, binocular brain into interpreting a 2D image into one with depth. The most basic way to do this is stereoscopy, which is essentially showing a slightly different image to each eye which the brain mashes together into a 3D image. We've broken up the million different ways to do 3D in a few broad categories.

Stupid Glasses
It's easiest to do stereoscopic images with glasses or other nerdtastic eyewear to change how you see stuff—hence there are a lot of variations in 3D glasses tech.
http://cache.gawker.com/assets/images/gizmodo/2008/11/Opportunity_Victoria_Crater_01.jpg• An anaglyph image is the old school 3D we all know and got headaches from: An image has two different color layers, one for each eye, with slightly different perspectives and when we look at them through those awesome plastic glasses (usually with red and blue lenses) that block one layer in each eye, our dumb brain takes the resulting separate image from each eye and mashes them together to make a 3D scene in our head.

http://cache.gawker.com/assets/images/gizmodo/2008/11/CaptainPolarized.jpgPolarized 3D glasses are the more modern choice for cheap 3D for the masses—you've worn them at IMAX if you've caught a 3D movie there, or at Disney World, since the big thing they allow over an anaglyph is full color. They work kind of the same way as the red/blue glasses though—two synced projectors throw images with slightly different perspectives up simultaneously, but at different polarizations. The polarized glasses only allow a single corresponding polarized image into each eye, and the brain does the hard work again, combining two separate images into a single 3D one.

http://cache.gawker.com/assets/images/gizmodo/2008/11/mtv.plf.gifThe Pulfrich effect is a brain bug where side-to-side motion is interpreted to have some depth when there's a slight sync lag between your eyes. A set of glasses with a dark lens over one eye will make this happen, so when something moves from left to right, it'll look like it's moving back or forward—you know, in 3D. It's been used for the Super Bowl and Married with Children, since the glasses are so cheap. [Thanks David!]

ChromaDepth is perhaps the fanciest glasses tech using micro-prisms and whatnot (hello red and blue again), but all it essentially does is slightly shift the way colors are perceived in each eye, so they see different things and boom, 3D. The major limitation of the tech is that if you change the color of an object, you also change how its depth is perceived, since it's all based on color. (Check out the video above, done in ChromaDepth, to see what I mean.) [Thanks David!]

http://cache.gawker.com/assets/images/gizmodo/2008/11/glasses.jpg

• LCD shutter glasses are excellent because they're so ridiculous. They actually block vision alternately in each eye in time with the refresh rate on the display by rapidly darkening each lens, while the display alternately shows images with a slightly different perspective (this is called alternate frame sequencing). It's essentially the "show different stuff to each eye" principle taken to its logically absurd conclusion—literally blocking the sight of the unwanted eye. Yes, these complicated puppies usually run over $100 (or way more, even), and can give you a headache on a monitor without a high enough refresh rate.

No Glasses Required
Okay, so you don't wanna wear glasses. No problem—you just move the one-image-per-eye dance to the display itself.
http://cache.gawker.com/assets/images/gizmodo/2008/11/vmj.jpg

• A parallax barrier is one of the more popular ways for swinging 3D without glasses—you see it in Sharp TVs for instance. It actually works a lot like polarized glasses, it just moves where the obstruction magic happens to the front of the TV. Instead of having glasses filter the image for each eye, the screen's parallax barrier—think of it is a very finely grated fence with precisely angled holes—directs different light into each eye, and your brain turns the mixed signals into a 3D image. The bad part? With a normal parallax barrier, the screen is permanently in 3D mode and you don't have exactly have a wide viewing angle. Sharp's trick for 3D in LCD displays is fancier—there's a second LCD that creates the parallax barrier with a polarized grid of lines, which is nice because you can turn it off and go back to regular 3D viewing.

http://cache.gawker.com/assets/images/gizmodo/2008/11/integral.jpg• Integral Imaging is a form of parallax actually. You've got a bunch of supertiny micro-images that you actually peep through an array of spherical convex lenses, one per micro-image. All these micro-images come together when you look at them to form a 3D image.


• Another form of parallax is continuous-motion parallax. Here, HoloVizio's system dumps pixels in favor of voxels, which can project multiple light beams in multiple directions simultaneously.

3D in 3D
So far, we've just talked about 2D images on a flat screen, which your brain is fooled into thinking are three-dimensional. The other side is creating images in real 3D— you know, meatspace. Still, most of them make use of lighting and projection tricks too.
http://cache.gawker.com/assets/images/gizmodo/2008/11/reflectfield.jpg• The Graphics Lab at the University of Southern California has come up with a cheap way to create images in 3D space (as opposed to planar space) by using a spinning mirror called a light-field display. Basically high speed video is projected onto a quickly spinning mirror, which then "reflects a different and accurate image to each potential viewer." The system uses an algorithm to figure out the correct shading and occlusion for the image.

http://cache.gawker.com/assets/images/gizmodo/2008/11/plasmalaser.jpgJapanese researchers' new plasma-laser hologrammy device takes advantage of the "plasma emission phenomenon near the focal point of focused laser light." By manipulating the laser's focal point, along the x, y and z axes, they can display real 3D images in mid-air.

• Heliodisplay actually creates a surface in mid-air to project an image onto, which allows you to do the "Help me Obi-wan Kenobi" type of floating holograms that look 3Dish, though they're actually planar (2D) images. Yep, it's expensive.

FAKE FAKE FAKE
There are lots of suggested 3D images out there that aren't any kind of real 3D—videogames are of course the most obvious. But why pick on them when you can pick on CNN?
• Sorry Wolf, but we gotta hit people with the truth: CNN's "holograms" are totally fake. We already explained this before, but no one was projected in front of Wolf Blitzer. He was looking at a wall. What we saw at home as computer-generated: A bunch of HD cameras filmed the hologramee from all sides, computers crunched that data and delivered whatever angle the studio camera needed at the time. As long as the source angle was synced to the studio angle, it looked, to viewers at least, like a 3D "hologram." Nice try, Wolfie. Call us when you score an R2 unit. –With Reporting by Seung Lee. Post updated with two additional 3D technologies.

Something you still wanna know? Send any questions about 3D, double Ds or croissan'wiches to tips@gizmodo.com, with "Giz Explains" in the subject line.

Read More: 3d, home entertainment, 3-d, imax, 3d glasses, 3-D glasses, how 3d works, cnn, wolf blitzer, hologram, top, feature, stereoscopy, stereoscope, imax 3d, parallax barrier, integral image, lcd shutter glasses, anaglyph, anaglyph image, light-field display, plasma laser, heliodisplay

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Image of waveman216waveman216
2:05 PM on Wed Nov 12 2008

I was working as an intern at an optics company back in the late '90s. They were developing some sort of 3d television unit for the Navy using hologram filters or somethin like that. To this day it's one of the coolest things I've ever seen.

waveman216 I was working as an intern at an optics company back in...  

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*   2:10 PM on Wed Nov 12 2008
3 replies

Image of FluxcapFluxcap
2:10 PM on Wed Nov 12 2008

Side not, anyone watch the new Polar Express Blu-ray 3D at home? I want a PS3 for Xmas just for my daughter if it looks/works well.

Fluxcap Side not, anyone watch the new Polar Express Blu-ray 3D...  

3 replies by geiko, Lite, badhatharry  

@Fluxcap: I haven't seen it in 3d yet, but I'm planning on buying it. That movie reminds us all not to let the kid inside die. Ever. And I plan on doing just that. Good job, sir, for showing it to your daughter, although you should also check out the book.

geiko @ Fluxcap : I haven't seen it in 3d yet, but I'm...  

@Fluxcap: That movie is creepy...

Lite @ Fluxcap : That movie is creepy...  

@Lite: Agreed. The CGI eyes look like they're going to eat my soul.

badhatharry @ Lite : Agreed. The CGI eyes look like they're going...  

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*   2:12 PM on Wed Nov 12 2008
4 replies

Image of LiteLite
2:12 PM on Wed Nov 12 2008

All this talk of 3D and Holograms, but no mention of Gem? This is outrageous!

Lite All this talk of 3D and Holograms, but no mention of...  

4 replies by Lewis, GarciaConcern, geodesigner ...  

@Lite: Bah! *Jem

Lite @ Lite : Bah! *Jem  

@Lite: Misfit.

Lewis @ Lite : Misfit.  

@Lite: Truly, truly, truly outrageous?

GarciaConcern @ Lite : Truly, truly, truly outrageous?  

@Lite: Second Gem reference on Giz this week. Trend?

Anyway,Glamour and glitter never goes out of style, I guess.

geodesigner @ Lite : Second Gem reference on Giz this week. Trend? ...  

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*   2:12 PM on Wed Nov 12 2008
5 replies

Image of B1663RB1663R
2:12 PM on Wed Nov 12 2008

WHERE IS MY HOLODECK!!

B1663R WHERE IS MY HOLODECK!!  

5 replies by Rabid Penguin, Eauboy, T-Will ...  

@B1663R: It's on the fritz right now... I wouldn't go in there...

Rabid Penguin @ B1663R : It's on the fritz right now... I wouldn't go...  

@Rabid Penguin:

Last time the holodeck malfunctioned I got slapped with three paternity suits.

Skiphex @ Rabid Penguin : Last time the holodeck malfunctioned...  

@Skiphex: You know... they mention people using the holodeck for such things, but when you turn off the holodock, doesn't all the "real" matter stick around? Wouldn't there be a mess?

Rabid Penguin @ Skiphex : You know... they mention people using the...  

@Rabid Penguin: That's why the Ferengi used HoloSuites instead. Much easier to hose down afterward.

Sheesh, I can't believe I still remember what a freakin' Ferengi is.

Eauboy @ Rabid Penguin : That's why the Ferengi used HoloSuites...  

@DeadlineX: But we never found any, Saddam moved them out of Iraq before we got there...

T-Will @ DeadlineX : But we never found any, Saddam moved them...  

Image of rayman19082rayman19082
2:19 PM on Wed Nov 12 2008

I don't know if anyone here listens to X-Japan or not. But they used this hologram technology to bring back their deceased guitars Hide, in their ridiculously virtuosic performance of Art of life earlier this year. If you haven't hear of the song go check it out. It's 25 minutes long and it's 1 hell of a song!!!!

rayman19082 I don't know if anyone here listens to X-Japan or not....  

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*   2:22 PM on Wed Nov 12 2008
1 reply

Image of IbelieveinsandwitchesIbelieveinsandwitches
2:22 PM on Wed Nov 12 2008

My brother is blind in one eye and can't see traditional 3-D in movies. to make a long story short, he gets made fun of a lot for it, and smacked in the head on his blindside.

Ibelieveinsandwitches My brother is blind in one eye and can't see traditional...  

1 reply by Substance_D  

@Ibelieveinsandwitches: lol, so mean. SOunds like somethin that would happen to Meg on family guy.

Substance_D @ Ibelieveinsandwitches : lol, so mean. SOunds like...  

Image of jdbaile3jdbaile3
2:28 PM on Wed Nov 12 2008

witchcraft and devilry

jdbaile3 witchcraft and devilry  

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*   2:30 PM on Wed Nov 12 2008
5 replies

Image of GannGann
2:30 PM on Wed Nov 12 2008

Off topic: what happened to the post about the military's youtube censorship?

Gann Off topic: what happened to the post about the...  

5 replies by Kayonesoft, matt buchanan, jlawson ...  

@Gann: There was a post about that? I didn't see one on Giz, although I saw it on the news. Something about the military hosting their own site called trooptube or something.

Jon B. @ Gann : There was a post about that? I didn't see one...  

@Gann: You know better than asking questions like that Gann... I'll pray they have mercy on you.

Rabid Penguin @ Gann : You know better than asking questions like that...  

@Gann: It got censored by the military.

Kayonesoft @ Gann : It got censored by the military.  

@Gann: It was a weird time warp, it'll be back up in a bit. After the military has properly vetted it.

matt buchanan @ Gann : It was a weird time warp, it'll be back up in a...  

@Gann: Wrong site. -> [lifehacker.com]

jlawson @ Gann : Wrong site. -> [lifehacker.com]  

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*   2:33 PM on Wed Nov 12 2008
2 replies

Image of badlebadle
2:33 PM on Wed Nov 12 2008

I hate all the 3D glasses things because I'm blind in one eye and feel totally left out... you all think you're better than me with your depth perception...

badle I hate all the 3D glasses things because I'm blind in...  

2 replies by Death, The Magnificen7  

@badle:
I feel your pain, badie. I have both eyes but not in stereo sync, so no 3d for me either.

Death @ badle : I feel your pain, badie. I have both eyes...  

@badle: Is your brother Ibelieveinsandwitches?

The Magnificen7 @ badle : Is your brother Ibelieveinsandwitches?  

Image of Con SeanneryCon Seannery
2:39 PM on Wed Nov 12 2008

I was at the Pro Football Hall of Fame, and they had a hologram in there of the ring you get when you're inducted, it looked very, very real, and it was so freakin' awesome.

Con Seannery I was at the Pro Football Hall of Fame, and they had a...  

Image of theoldwolftheoldwolf
2:49 PM on Wed Nov 12 2008

Wait a second... CNN lied about something? To enhance ratings?! My world just doesn't make sense any more.

theoldwolf Wait a second... CNN lied about something? To enhance...  

Image of alteralter
2:57 PM on Wed Nov 12 2008

3D TV is cool! I saw one for the first time this week and it works fine!

alter 3D TV is cool! I saw one for the first time this week...  

Image of citizen024citizen024
3:02 PM on Wed Nov 12 2008

when will we get holodecks?

citizen024 when will we get holodecks?  

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*   3:14 PM on Wed Nov 12 2008
1 reply

Image of fastm3driverfastm3driver
3:14 PM on Wed Nov 12 2008

It is funny that the video or the 3D image, looks 3D. Why not make 1 3D machine, then record the video of that and put it on a disc. Genius, I know.

fastm3driver It is funny that the video or the 3D image, looks 3D....  

1 reply by AndromedaSmolinski  

@fastm3driver: Uh, because the user's display will still only be 2D. The whole point of 3D TV is to have the image synced with _your_ personal perpective, not the camera's.

AndromedaSmolinski @ fastm3driver : Uh, because the user's display will...  

Image of UnitySimonUnitySimon
3:16 PM on Wed Nov 12 2008

Cool story. I came across some further info on the new 3D technologies at giz3d.com - def worth a look!

UnitySimon Cool story. I came across some further info on the new...  

Image of RosaNeoptolemusRosaNeoptolemus
3:19 PM on Wed Nov 12 2008

You should also mention other forms of "fake" holograms that became famous, like the "diesel liwuid display" and the infamous "kate moss" hologram. I figure it's obvisouly not a real hologram, since they don't show any paralax or any other indication, but couldn't say what it was. Projection on a transparent screen? On smoke? Or something more mundane like a false mirror?

RosaNeoptolemus You should also mention other forms of "fake" holograms...  

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*   3:20 PM on Wed Nov 12 2008
1 reply

Image of Jrsy is back to being the dude, playing the dude disguised as another dudeJrsy is back to being the dude, playing the dude disguised as another dude
3:20 PM on Wed Nov 12 2008

"with those stupid glasses designed to fit Blockheads from Venus"

I don't think the women around here are going to take too kindly at being called blockheads...

Jrsy is back to being... "with those stupid glasses designed to fit Blockheads...  

1 reply by The Magnificen7  

@Jrsy is the dude, playing the dude, disguised as another du...: Women? Here? Jackpot!

The Magnificen7 @ Jrsy is the dude, playing the dude, disguised as...  

Image of DeadlineXDeadlineX
3:25 PM on Wed Nov 12 2008

You guys forgot HMDs.
[www.vrealities.com]

DeadlineX You guys forgot HMDs. [www.vrealities.com]  

Image of icelighticelight
3:38 PM on Wed Nov 12 2008

There are a few other systems that have rather more practical purpose. One of the MIT labs put together a system using acoustic waves in a thin film to distort projected laser light with enough resolution to actually form a traditional interference hologram, but one that could be updated live. They were using it to create images of hearts from CT data for cardiac surgeons.

icelight There are a few other systems that have rather more...  

Image of ChiperChiper
3:52 PM on Wed Nov 12 2008

The polarized glasses method isn't exclusive to theme parks any more, and also doesn't require two projectors. This can also be achieved by interleaving the different frames on a normal film and running it faster. You then have a polarized shutter in front of the projector that switches the polarity after every frame. Run the projector at 48 frames per second (instead of the usual 24) and the audience is none the wiser.

This method is used in a lot of theaters now for doing 3D performances.

The other, much more costly method (and I don't know if this is even being used) is to polarize the individual frames of the film, thus eliminating the need for the shutter. You still have to run the projector at double speed tho.

Chiper The polarized glasses method isn't exclusive to theme...  

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